Linda Achan is a London-based Entrepreneur and Jewellery Designer. Ayana Jade’s conflict-free and certified grade A jadeite – Fei cui (not chemically coloured) jewellery is London-crafted with circular design principles. We create elegant, timeless and meaningful heirloom jewellery utilising the full spectrum of jadeite colours, rather than only the coveted greens, reducing waste and efficiently using precious resources. Set in recycled hallmarked gold / silver it resonates with people who share these values. The incorporation of varied colours is intentional, providing something complimentary for all skin tones, in response to our market testing. Ayana’s foundation in keeping with her focus on natural resource optimisation for economic and social impact. She is currently on a “Maker with a Mission” residency at Somerset House, Strand. She adores nature and the UK seasonal changes that produce palettes of greens, whites, greys and the golden sunsets in Africa, so designing with the natural colours of the jadeite stones enhanced with gold and silver is bliss, her design journey is surrounded by inspiration